Renovate Fairer
This project is a campaign that explores wealth inequality in todays society. The aim of this project was to raises awareness in a creative and memorable way, with the hope of in-spiring the middle and working cla-sses to demand meaningful reform.
I wanted the design to evoke a sense of instability in the viewer, by incorporating strong textures of cracked asphalt and peeling paint. These features split the poster compositions, reflecting the widening gap between the wealthy and the rest of society.
To further promote the campaign, I designed a bank card inspired leaflet. The leaflet works by visually mimicking a bank card’s layout features. When left on the ground in busy public areas, its familiar visual appeal will incentivise passers-by to pick it up and inspect its details.
Renovate Fairer
This project is a campaign that explores wealth inequality in todays society. The aim of this project was to raises awareness in a creative and memorable way, with the hope of inspiring the middle and working classes to demand meaningful reform.
I wanted the design to evoke a sense of instability in the viewer, by incorporating strong textures of cracked asphalt and peeling paint. These features split the poster compositions, reflecting the widening gap between the wealthy and the rest of society.
To further promote the campaign, I designed a bank card inspired leaflet. The leaflet works by visually mimicking a bank card’s layout features. When left on the ground in busy public areas, its familiar visual appeal will incentivise passers-by to pick it up and inspect its details.